Display Ads
Above The Fold (ATF) banners on Paytm's app are strategically positioned at the top of the screen, capturing the user's immediate attention as soon as they open the app. These banners are placed in such a way that they are unmissable, ensuring maximum visibility and engagement. By leveraging this prime clickable ad unit, brands can effectively grab users' attention and make a lasting impact on their browsing experience.
Below The Fold (BTF) banners are clickable ads that appear after the first scroll. They grab users' attention as they scroll and encourage them to click, driving traffic to your landing page or promoting your products, services, or offers.
Post Transaction Screen (PTS) banners on Paytm are visible after a user completes a transaction. Following a transaction, these banners appear on the screen, providing excellent visibility and engagement opportunities. By utilizing these banners, you can effectively reinforce your brand message at a crucial moment in the user journey, maximizing the impact of your advertising efforts.
Category Pages on Paytm include Movies, Recharge and Passbook, Travel, Health, etc., offering advertisers targeted opportunities to showcase their brand through relevant banner ads. Maximize visibility and engagement by strategically placing banner ads on these category pages, reaching users actively exploring specific product or service offerings. Benefit from the precise targeting and capture the attention of potential customers in their moments of interest.
The Blockbuster Suite is a specially designed advertising solution targeting entertainment-driven audiences on Paytm's Movies category pages and Insider platform. Brands can maximize visibility and user engagement by leveraging unique ad placements such as Splash screens, Above The Fold (ATF) and post-transaction banners, native feed banners, and icons. Our immersive combo package offers a captivating experience across two ad placements within the user's discovery flow, including the Splash screen pack (Splash screen + ATF) and the Post Transaction pack (booking page gif ads + post-transaction ads). This powerful suite strengthens top-of-mind recall, enabling brands to leave a bold and memorable impression on their target audience.
As a full-page interstitial, advertisers can create immersive and engaging experiences through captivating videos and static banners. This high-impact ad format provides advertisers with a platform to raise brand awareness, generate interest, and engage with the audience in a captivating way.
A striking Logo ad placement on Paytm’s homepage creates immediate brand resonance with targeted audiences, enabling them to engage with the ad icon placement.
Promoted Icons on Paytm's platform, especially highlighted to showcase featured brands and exclusive offerings. These eye-catching icons provide quick access to exciting deals, discounts, and special promotions, allowing users to quickly discover and engage with top brands and their unique offerings.