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Advertise with Paytm

Be seen by 150 million+ monthly active users.

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Advertise with Paytm
*As per App Annie
What’s New?

Introducing Paytm Demand Side Platform

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Advertise with Paytm
Paytm Ads Wins IAMAI Award for

Enhanced engagement on the Tata Tea Premium campaign

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When you advertise on Paytm
Your brand reaches more transacting users through India’s largest mobile payments business. More visibility to an audience that’s a perfect fit for your brand with purchasing power.
  • 300 Million+
    Users
  • 20 Million+
    Merchant Partners
  • 150 Million+
    Monthly Active Users
    As per App Annie
  • 18 Million+
    Daily Active Users
    As per App Annie
Know how your users behave
What they buy along with a complete understanding of their lifestyle
How they behave
How they behave
How they behave
Their lifestyle
What's their lifestyle
Their lifestyle
How they transact
How they transact
How they transact
Boost your brand with deterministic data & exact reach
No more guesswork with probabilistic information about your prospective customer. Only rich, insightful, & deterministic people data for precise reach round the clock.
Custom Cohorts
  • How they transact

    145 Million+

    Foodies
  • How they transact

    110 Million+

    Shoppers
  • How they transact

    100 Million+

    Travellers
  • How they transact

    25 Million+

    Movie Lovers
  • How they transact

    20 Million+

    Financially Literate

Pre-existing Cohorts

One brand story. Different ways to tell it.

Find the right ad format for your brand

On Platform Display Showcase

Display on Paytm, Paytm for Business, Paytm Insider & Paytm Money. Pick from shapes & formats in tune with marketing objectives. Maximise strategic touchpoints to engage with our active users.

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Advertise on Paytm’s native performance property. Best known for driving new user acquisition.
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  • How they transact
  • Post Transaction Screens
  • Scratch Cards Know More Know More
  • Lead Generation Know More Know More
  • Lead Generation
  • Display assets on Paytm Money
  • Display assets on P4B App
  • Paytm Mall Assets
  • Product Listing Ads
paytm dsp

Paytm Demand Side Platform

With Paytm Demand Side Platform you can engage with your next million potential users. Use our omnichannel 360° approach towards user journey and enhance user lifetime value.

paytm dsp
Engage 300Mn+ users with Paytm’s deterministic transaction data
paytm dsp
Showcase ads in a completely brand safe environment
paytm dsp
Enhance your return on advertising spend
paytm dsp
Reach users across OTT bundles or open exchanges
paytm dsp
Run brand lift studies post campaign to analyse performance
paytm dsp
Increase lifetime value for your users
And there’s more...
Paytm DSP supports all kinds of standard creative formats and encourages innovations in the form of rich media & gamification, in partnership with various publishers, and also focuses on delivering KPI's at every stage of the funnel.
paytm dsp D2C
paytm dsp Offline first
paytm dsp BFSI
paytm dsp E-commerce
paytm dsp FMCG & more
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Awareness, Consideration & Attribution
Setup your brand ad for the best performance. Measure & gain from analytics.
Awareness
Awareness
Measure the awareness generated
Tracker
Tracker
Campaign tracking and measurement using third party impression, click and viewability pixels
Brand Lift Studies
Brand Lift Studies
Partnered with industry leading research firms such as Neilsen & Millard Brown for our Brand Lift Studies
Video Completion Rate
Video Completion Rate
Shows the rate at which the video was played in the form of quartile reporting to measure the user engagement
Consideration
Consideration
Assess the number of people interested
Lead generation forms
Lead generation forms
Auto filled forms to ensure credibility
Web Pixels
Web Pixels
Validate and understand user activities
Attribution
Attribution
Analyse every user’s journey
Paymetric
Paymetric
Paytm's proprietary marketing attribution platform that leverages Paytm payment gateway data in assigning value to each touch point on Paytm where users interacted with ads
Mobile Measurement Platform
Mobile Measurement Platform
Measure installs & post install events using leading mobile attribution partners such as Appsflyer

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